When interactive technology joins the fight against cyberbullying

3 octobre 2024

The Carrefour Jeunesse Emploi (CJE) Arthabaska, in collaboration with Hit Film, announces the launch of Destination-clik, an innovative project that uses technology to raise awareness among young people about cyberbullying. This program highlights how technological tools can support social communication and help address contemporary issues.

An interactive adventure for young people

Destination-clik is designed as an immersive adventure where participants are placed at the heart of the action. Using iVideo interactive video technology developed by Hit Film, young people are invited to make choices that influence how the story unfolds. Every decision made within the video has direct consequences, allowing participants to see the impact of their actions in real time.

The characters in this adventure are portrayed by talented young actors, including Camille Schlybeurt, who plays the lead role of Maya. Camille is known for her participation in the most recent season of La Voix on TVA.

Technology serving education

According to Emanuel St-Pierre, CEO of Hit Film, the use of interactive technology is essential to capture young people’s attention and actively engage them in learning.

“With iVideo, young people become actors in their own experience. It creates three times more engagement and twice as much participation. Our goal is to show that situations of cyberbullying are complex and that it’s essential to ask for help rather than trying to deal with them alone,” he explains.

An escape game to deepen understanding

After the interactive video, the workshop continues with an escape game.

Equipped with backpacks containing clues and tools, young participants must solve puzzles related to cyberbullying in order to move forward.

This playful format makes it possible to address different aspects of the issue: the various forms cyberbullying can take, its consequences, the actions to adopt, and the resources available to deal with it.

A positive social impact

Destination-clik does more than simply inform young people about cyberbullying; it actively involves them, strengthening their emotional understanding of the issue. The experience encourages more responsible online behavior and prompts participants to seek help when faced with difficult situations.

“Cyberbullying affects everyone, and we need to overcome it collectively,” adds Emanuel St-Pierre. By putting technology at the service of this cause, Hit Film and CJE Arthabaska hope to spark a positive movement among youth.

An initiative deployed across Quebec

Destination-clik will be available in CJEs, schools, and educational institutions throughout the province. Thanks to accessibility via phones and tablets, a large number of young people will be able to experience this immersive program. CJE Arthabaska also plans to share the initiative with other CJEs across Quebec to expand its reach.

When used thoughtfully, technology can become a powerful driver of social change. Destination-clik is a concrete example of this—offering young people a platform to understand, reflect, and take action against cyberbullying.