Franklin Empire

iRecrutor for Franklin Empire — Revolutionizing recruitment with interactive video

• 5 times more qualified candidates than a traditional posting

• 7.25 times higher quality in applications received

• Over 10,000 views of the interactive video

1. Context and objectives 🎯

Franklin Empire , a company recognized in the field of electrical equipment distribution, faced a common but critical challenge: attracting and converting qualified candidates in a context of a shortage of skilled labor.

In collaboration with Hit Film , Franklin Empire deployed an innovative strategy by adopting iRecrutor , an interactive video recruitment solution integrating:

• Presentation of available positions ;

• A smart pre-qualification form ;

• Integrated appointment booking (via Calendly) for qualified candidates.

2. Campaign Objectives 💼

• 🎯 Increase the number of qualified applications ;

• 📈 Optimize the conversion rate of visitors into active candidates;

• 🧠 Educate candidates about the different roles at Franklin Empire in an engaging way;

• ⏱️ Automate and accelerate part of the recruitment process through interactivity.

3. Innovative format: The iRecrutor 🚀

The iRecrutor Franklin Empire combines video storytelling , interactive navigation , dynamic forms and integrated appointment booking .

👉 The user explores the different positions via an immersive interface. 👉 They are guided according to their interests and answer pre-qualification questions. 👉 If they are deemed eligible, they can schedule a real-time appointment with a recruiter via the Calendly platform.

4. A/B Test: iRecrutor vs. Traditional Display 📊

A comparative study sampled 56 applications and compared two methods:

💡 These results demonstrate a major competitive advantage for the interactive approach in terms of the relevance of the profiles received.

5. Advertising campaign performance 📣

🔍 Google Ads (March 3 – June 3)

• Impressions : 33,000

• Clicks : 3,649

• Video views : 997 (44% of those who clicked)

• Forms completed : 386

• CVs received : 157

• Calendly appointment : 105

🎯 High conversion rate and strong engagement up to the point of contact.

📱 Facebook & Instagram (March 1st – June 1st)

• Impressions : 172,172

• Clicks : 11,514

• CVs sent : 64

💡 Low cost per click and excellent return on investment in terms of visibility and spontaneous applications.

6. Overall Results 🚀

• +10,000 views of the interactive video

• Strong commitment across all platforms

• High qualification and appointment booking rates

• Superior performance compared to a standard display

• Conversion and quality of applications significantly increased

7. Strengths of the iRecrutor project 🔧

✅ Immersive format = better attention and memorization

✅ Interactive pathway = engaging candidate journey

✅ Booking an appointment = accelerating the recruitment cycle

✅ Partial automation = time savings for HR

💬 “The interactive video format of iRecrutor makes the experience more fluid, human, and direct. It breaks down barriers to the application.” — HR Consultant

8. Conclusion 🎬

Franklin Empire's iRecrutor , produced by Hit Film , proves that it is possible to transform an often cumbersome and cold process — recruitment — into an engaging, human, and effective experience .

With results that are 5x more effective for the quantity of qualified applications, and 7.25x more quality , this interactive approach is becoming a new standard for recruitment in a competitive market.

The iRecrutor is not just a technological tool: it is a strategic asset.