Case study: FindYourConstructionSite – When interactive video showcases construction trades

• 1,514,509 people reached , compared to an initial target of 5,000

• 26,998 visits to the TrouveTonChantier.ca microsite (target: 5,000)

• More than 6,113 students reached through the immersive experience (target: 3,000)

• 31 career videos broadcast on TikTok, Instagram and Facebook

1. Context and objectives

An interactive video about cyberbullying

• Used in secondary schools to raise awareness among young people

• Engaged participants: +300 young people in class

1. Context and objectives 🎯

In 2024, in a context marked by the resurgence of issues related to cyberbullying among teenagers , the CJE Arthabaska called upon Hit Film to create an innovative interactive awareness tool.

The goal: To create an immersive interactive video where young people can make choices that influence the course of the story. This format stimulates reflection and visualizes the concrete consequences of cyberbullying.

Étude de cas : Ministère de la Justice du Québec

Transformer l’information juridique grâce à la vidéo interactive

Contexte et défi

Le Ministère de la Justice du Québec souhaitait moderniser la diffusion de contenus juridiques destinés au grand public. L’enjeu était clair : rendre l’information plus accessible, plus engageante et plus facilement compréhensible, tout en conservant la rigueur institutionnelle propre à un organisme gouvernemental.

Dans un contexte où les contenus numériques sont abondants et où l’attention des utilisateurs est limitée, le défi consistait à capter et maintenir l’intérêt du public sur un sujet à forte valeur informative, mais perçu comme complexe.

Solution : l’intégration de la vidéo interactive IVIDEO

Case study: The University of Montreal - Immersive tour of the MIL campus

1. Context and objectives 🎯

Given that many prospective students are unable to travel to visit the MIL campus, the institution sought to develop an innovative solution to offer them an immersive remote experience. The main objective was clear: to make the campus virtually accessible in an engaging way , in order to generate interest and commitment from new students.

For this summer project, Hit Film was chosen because of the quality of its portfolio, the competitiveness of its prices and the availability of its team, a key factor in meeting tight deadlines.

2. Concept and implementation 💡

Selected format: Immersive 360° experience

Tu es parfait-e — A short film celebrating self-acceptance

• Winner of the Audience Award as part of the competition

• Screened at a dozen international festivals

• Viewers: 20,000+

  

  1. Context and objectives 🎯

Case study 🎬: Place des Arts celebrates Christmas with a focus on conviviality (2018)

• Over 150,000 organic views generated on Facebook

• High engagement rate with over 350 "Likes" and dozens of nostalgic comments

• A strong emotional resonance with the public, cementing Place des Arts as a warm and family-friendly place.

1. Context and objectives 🎄

In December 2018, Place des Arts (one of Montreal's major cultural and artistic complex) wanted to highlight the magic of the holiday season and the importance of simple moments shared with family. The main objective of the video was to convey a feeling of warmth and togetherness, while reinforcing Place des Arts' image as an accessible, welcoming, and family-friendly place during the Christmas season.

iRecrutor for Franklin Empire — Revolutionizing recruitment with interactive video

• 5 times more qualified candidates than a traditional posting

• 7.25 times higher quality in applications received

• Over 10,000 views of the interactive video

1. Context and objectives 🎯

Franklin Empire , a company recognized in the field of electrical equipment distribution, faced a common but critical challenge: attracting and converting qualified candidates in a context of a shortage of skilled labor.

Case study: Project "Do you know the limit?"

• +1,400 participants reached as early as December 2016 , surpassing the initial target of 1,000, with a projection of 2,000 for March 2017.

• 25 committed partners including 20 schools, 4 community settings and 1 festival, in Quebec and Ontario.

• Strong national media coverage including Radio-Canada, CTV, CBC, La Presse+ and Le Journal de Montréal.

Winner of the Égalité Thérèse Casgrain Award (2013)

Project objective:

Case study: If I Had a Tech — A humorous web series that reveals the professions of the stage

• Strong engagement with over 2,300 subscribers and hundreds of enthusiastic comments. Over 45,000 views and 24 episodes published for an educational and humorous web series.

• Multi-platform series with visibility on YouTube, Facebook and Instagram

1. Context and objectives 🎯

In 2017, as part of Quebec's Digital Cultural Plan and the 2017-2018 Educational Program supported by the Place des Arts Foundation , the idea for an educational and humorous web series to promote performing arts professions was born . Place des Arts commissioned Hit Film 🎬 to produce an engaging and accessible series primarily aimed at teenagers and young adults , while also appealing to a wider audience.

Key objectives:

Case study: What kind of heroine or hero are you?

• Affected 28% of young Quebecers aged 13-18

• 833,354 Facebook impressions and 282,724 teaser views

• Five to seven times more young people who identify as "other" report having witnessed or been victims of harassment.

🧩 Context

In response to the rise in street harassment cases , particularly among young people, the CÉAF ( Centre d'études et de formation en jeunesse – Centre for Educational and Vocational Training) commissioned Hit Film Inc. to design an innovative awareness campaign. The goal: to equip teenagers to intervene safely when they witness or are victims of harassment.

Punch/Hand — An immersive experience to raise awareness about consent

• Strong engagement from the target audience with active participation in post-viewing discussions

• Strong interest from schools and communities in an innovative educational tool

• An immersive experience that generated a concrete awareness among young people about their role in exposing violence.

1. Context and objectives 🎯

In 2024, the Montreal YWCA , with the support of Women and Gender Equality Canada and in partnership with Ahuntsic College , launched Coup de poing main , an immersive 360° interactive experience addressing cyberviolence, consent and reactions during a disclosure .

Case study 🎬: A virtual tour for the Confluents Citizen Space

An immersive tool to democratize access to Laval's cultural architecture

1. Context and objectives 🎯

In 2024, the City of Laval wanted to inaugurate the Espace citoyen des Confluents (ECC), a striking architectural building dedicated to culture, citizen participation and the performing arts.

With this in mind, the municipality commissioned Hit Film to create an immersive 3D virtual tour , accessible to the general public and designed to:

• Enhancing the aesthetics and diversity of ECC spaces

Case study — Raising awareness of multiple disabilities through 360° VR immersion

Keywords: education, inclusion, accessibility, virtual reality, 360°, awareness, multiple disabilities

In short ✨

• Format: Immersive 360° VR experience (360° capture, viewing via headset or web)

• Field partner: Jardin D'Étoiles Day Centre (JDÉ)

• Target audiences: families, caregivers, professionals, general public

🎬 Case study: Promoting diversity in early childhood – A video series with human and social impact

Client: Lionel-Groulx College

Project Title: Capsules for Gender Diversity in Early Childhood Education

Format: 10 video clips – 30 seconds each

Objective: Raising awareness of gender diversity in early childhood education

Case study: An immersive video for medical training at Laval University

Context and objectives 🎯

In response to the growing need for immersive educational solutions in the health sector, Guillaume Martel , a medical resident, initiated an innovative project: a 360° educational video designed to train future doctors in the environment of a resuscitation room.

The objective: to offer an interactive and realistic experience that allows learners to become familiar with emergency procedures, while developing their clinical reflexes in a simulated setting.

This project, developed in partnership with Hit Film , aims to strengthen engagement and authenticity of learning , through an immersive and interactive environment.

Concept and execution 🎥

Case study: Vocatio — Career guidance reinvented through immersive video

1. Context and ambition

In a constantly evolving job market, Vocatio has made it its mission to support young people, adults in career transition and newcomers in their career exploration, using immersive tools adapted to today's realities.

In collaboration with HIT FILM Inc. , Vocatio has developed a unique approach: immersive 360° videos displayed in virtual reality (VR) headsets . The goal: to offer a vivid and concrete experience of the professions , going far beyond traditional job descriptions.

2. An intuitive app for self-guided immersion

To facilitate access to and management of videos, a custom application has been developed for Oculus Quest headsets. Designed by HIT FILM Inc., this application allows users to: