Trouve Ton Chantier 2025

Case study: FindYourConstructionSite – When interactive video showcases construction trades

• 1,514,509 people reached , compared to an initial target of 5,000

• 26,998 visits to the TrouveTonChantier.ca microsite (target: 5,000)

• More than 6,113 students reached through the immersive experience (target: 3,000)

• 31 career videos broadcast on TikTok, Instagram and Facebook

1. Context and objectives

The Conseil du patronat du Québec (CPQ) wishes to address two major issues:

• The labor shortage in construction;

• The sector has an unattractive image among young people.

Hit Film and Écho Solidaire have been commissioned to create a digital experience capable of:

• Promoting construction professions , their training pathways and career opportunities;

• Raising awareness among young people aged 13 to 25 , particularly secondary school students;

• To provide schools with a turnkey tool ;

• Achieve a target of 5,000 visits to TrouveTonChantier.ca during the campaign.

2. Concept: a gamified interactive video

Hit Film designs an immersive interactive video , incorporating:

• Gamification ,

• Quizzes that influence the outcome ,

• Courses tailored to the interests of young people.

The complete system includes:

• A classroom version , led by a teacher;

• A solo version , accessible online;

• An educational kit ;

• A promotional video .

The ecosystem is enriched by:

• New career interviews;

• Capsules lasting 1 to 2 minutes;

• 15-second shorts;

• A summary capsule;

• Updating the iVideo interactive modules;

• Integration with the TrouveTonChantier.ca website .

3. Dissemination Strategy

The strategy is based on two complementary pillars:

3.1. In schools

• Collective distribution in the classroom;

• Strong participation across several schools in Quebec;

• An immersive experience that promotes dialogue and team cohesion.

3.2. Online and on social media

• Campaigns on TikTok , Instagram and Facebook ;

• Content adapted to each platform (humor, testimonials, short formats);

• Continuous optimization (A/B testing, retargeting, data analysis).

4. Process and collaboration

The project follows a structured schedule including:

• The scriptwriting process ,

• The production of the models ,

• Approval of technical content and campaign angles by construction sector associations, members of the CPQ,

• Filming in the studio and on location ,

• The production of the capsules ,

• Web integration ,

• The broadcast campaign,

• Analytical monitoring ,

• Drafting a final report .

Hit Film acts as a creative, technical and strategic partner , from conception to distribution.

5. Exceptional results

5.1. Objectives largely exceeded

5.2. Detailed Performance

• Immersive experience : 6,113 participants

• “31 Interviews” Campaign : 836,570 views

• Influencer campaign & image : 677,939 impressions

• Global social campaigns : 1,514,509 views/impressions

• Clicks to TrouveTonChantier.ca : 26,998

• TikTok : 197,861 views, 3,489 likes, 209 shares

6. Qualitative feedback

Teachers and guidance counselors

They emphasize:

• The quality of the interactive approach ,

• The effectiveness of the turnkey format ,

• The diversity and authenticity of the testimonies.

Suggestions:

• Promote the activity earlier in the school year ,

• Add illustrations (tools, routes, projects),

• Shorten certain segments.

Students

They appreciate:

• Interactivity,

• The humorous tone,

• Ease of use.

Some find certain testimonies a bit long.

7. Conclusion

The TrouveTonChantier project combines:

• A cutting-edge interactive video ,

• Targeted digital campaigns,

• Authentic content about professions,

• An active presence among young people.

Result: A campaign that exceeds all its objectives , multiplies engagement and modernizes the image of construction trades for a new generation.

This project illustrates Hit Film's ability to deliver experiences:

• Immersive ,

• Educational ,

• Powerful on a human level ,

• And highly efficient in digital terms.