Know Your Limits — Consent in 360°

Case study: Project "Do you know the limit?"

• +1,400 participants reached as early as December 2016 , surpassing the initial target of 1,000, with a projection of 2,000 for March 2017.

• 25 committed partners including 20 schools, 4 community settings and 1 festival, in Quebec and Ontario.

• Strong national media coverage including Radio-Canada, CTV, CBC, La Presse+ and Le Journal de Montréal.

Winner of the Égalité Thérèse Casgrain Award (2013)

Project objective:

Create an interactive virtual reality (VR) tool to effectively raise awareness among young people about the concept of sexual consent. The goal was to offer an immersive approach allowing young people to experience and feel real-life situations in order to reinforce the educational impact of the message.

Why Hit Film?

Hit Film was chosen thanks to its recognized expertise in interactive video and virtual reality. Its ability to offer an innovative and personalized approach, tailored to the specific needs of the project, played a decisive role in this collaboration.

Approach and implementation:

The project used 360° video technology, offering complete immersion and allowing young people to experience realistic situations related to consent. The interactive format made the content more engaging and accessible, actively encouraging participants to reflect and personally participate in the experience.

Results obtained:

• Initial objective: to reach 1,000 participants and establish partnerships with 3 schools and 3 community settings from August 2016 to March 2017.

• Actual results: more than 1,400 participants as of December 2016, with a projection of 2,000 participants for March 2017.

• Partnerships established: 20 schools (from secondary to university), 4 community settings and 1 community festival across Quebec.

• Strong media interest: coverage in several major media outlets such as Radio-Canada, CTV, CBC, La Presse+, Le Journal de Montréal, and many others.

• Increased interest from educational institutions, including outside Quebec (Ontario).

Impact and qualitative feedback:

• The young participants highlighted the effectiveness of the experience in terms of raising awareness, fostering empathy, and providing a real understanding of the issues related to consent.

• The partners (schools, CEGEPs) particularly appreciated the educational relevance of the approach, emphasizing that the immersive experience made it possible to reach an audience that is difficult to reach otherwise, especially young men.

• Significant testimonials have highlighted the importance of the caring and accessible approach offered by Hit Film.

Testimonials:

Partners:

• "Your immersive approach overcame the difficulty of engaging young men in these kinds of discussions, a first in our experience." – Anne Smith, Nurse, John Abbott College.

• “This immersive activity reached young people we wouldn’t have reached through a traditional conference.” – Emmanuelle Roy, CÉGEP Édouard-Montpetit.

Customer comments:

• “Collaborating with Hit Film allowed us to transform a complex subject into an immersive and engaging experience, perfectly suited to young people. Their expertise in interactive production and their deep understanding of our objectives were essential to the project’s success.” – Montreal YWCA Team

• “The interactive and immersive aspect made our content much more accessible and attractive to young people, who appreciated being active participants in their own learning.” – Montreal YWCA Team.

Participants:

• "Fantastic technology for immersion and empathy." – Male participant, 16-24 years old.

• "Good experience, all young people should have access to it to truly understand what consent is." – Female participant, 16-24 years old.

• "A very positive experience that makes you think and improves your perspective on personal limitations." – Male participant, 16-24 years old.

• "A very effective and safe way to experience a real and all-too-common situation. Well done on this initiative!" – Female participant, 16-24 years old.

Why is this collaboration remarkable?

This collaboration with Hit Film was distinguished by:

• An innovative and personalized approach that precisely addresses the educational challenges of sexual consent.

• Expert support in immersive production, enabling the transformation of a complex subject into an impactful and engaging educational experience.

Conclusion :

Thanks to this interactive 360° video experience, the "Do You Know the Limit?" project exceeded its initial objectives, confirming the effectiveness of immersive teaching methods in raising awareness about consent. The project's success underscores the continued interest of educational and community institutions in using VR to address sensitive topics effectively and accessibly.