Destination-click

An interactive video about cyberbullying

• Used in secondary schools to raise awareness among young people

• Engaged participants: +300 young people in class

1. Context and objectives 🎯

In 2024, in a context marked by the resurgence of issues related to cyberbullying among teenagers , the CJE Arthabaska called upon Hit Film to create an innovative interactive awareness tool.

The goal: To create an immersive interactive video where young people can make choices that influence the course of the story. This format stimulates reflection and visualizes the concrete consequences of cyberbullying.

The workshops aim to provide a safe environment for discussion, experimentation with scenarios, and to promote empathy and self-reflection among young people.

2. Interactive video concept 💡

Approach: A realistic, branching narrative, scripted with youth experts. The participant plays the role of a teenager facing a cyberbullying situation. Several choices are possible at different key moments in the story, leading to different consequences.

🎭 The viewer becomes an actor:

➡ Will he choose to ignore the malicious messages or report them?

➡ Will he defend a fellow victim or will he remain passive?

The goal is to explore the real impacts of online actions , often trivialized, and to see their human reach through an engaged narrative.

3. Production and team 🎬

Title : Destination-click

Screenplay and direction: In collaboration with a committee of experts in youth intervention

Production: Hit Film

Format: Interactive video (SaaS iVideo)

Genre: Immersive social fiction

4. Diffusion and radiation 📢

Current usage:

• Regular activities in secondary schools with the CJE

• Official presentation at the provincial conference of the CJE , in May 2024

• Sharing with youth workers in Mauricie and Centre-du-Québec

  
  

Reception :

• Enthusiastic feedback from young people: curiosity to revisit and explore other routes

• The expert committee was satisfied with the relevance and plausibility of the content.

  
  

5. Results and impact 📊

✅ Commitment:

• Over 300 young people watched the video with the animations from CJE Arthabaska

• Several of them watched it a second time to test other choices.

  
  

✅ Educational evaluation:

• 95% of the 105 students surveyed said they "agreed" or "strongly agreed" with the statement: "The interactive video allowed me to make choices and see the effects in the face of cyberbullying."

  
  

✅ Deployment:

• In the process of expanding into other regions of Quebec

• Integration is planned into other aspects of school prevention.

6. Analysis and lessons learned 📚

Why it worked:

🎯 Current and universal topic : Cyberbullying affects a growing number of young people.

🧠 Engaging interactive format : The playful aspect attracts attention while promoting reflection.

🎥 Realism and quality : A credible production, played by young actors in familiar settings.

📊 Integrated user feedback : The Hit Film team tracks chosen paths using iVideo technology, allowing continuous adjustments based on real usage trends.

7. Conclusion 🌟

Destination-clik demonstrates the power of interactivity in social education. By combining immersive storytelling, expert scriptwriting and advanced technology, Hit Film offers much more than a video: a living, evolving and profoundly human tool .

As a new call for tenders "Together Against Bullying" looms, the data collected on the choices made by young people in this first interactive experience will help to improve future initiatives with even more accuracy and relevance.