More than thirty 360 videos for different professions.
Case study: Vocatio — Career guidance reinvented through immersive video
1. Context and ambition
In a constantly evolving job market, Vocatio has made it its mission to support young people, adults in career transition and newcomers in their career exploration, using immersive tools adapted to today's realities.
In collaboration with HIT FILM Inc. , Vocatio has developed a unique approach: immersive 360° videos displayed in virtual reality (VR) headsets . The goal: to offer a vivid and concrete experience of the professions , going far beyond traditional job descriptions.
2. An intuitive app for self-guided immersion
To facilitate access to and management of videos, a custom application has been developed for Oculus Quest headsets. Designed by HIT FILM Inc., this application allows users to:
To easily navigate between the different job categories
To watch 2D teasers before launching an immersive video
To download or delete the videos as needed
To ensure the smooth management of available space within the helmets
To follow a simple tutorial for standalone use, without going through the Meta Store
This cloud-hosted platform comes with continuous maintenance and dedicated technical support, ensuring a seamless experience for users and stakeholders.
3. A rapidly expanding video collection
To date, Vocatio offers a collection of 28 immersive videos :
13 initial videos covering various essential professions
15 new productions planned or underway, resulting from the partnership with RSSMO and HIT FILM
Each video is designed to provide a realistic immersion into a specific profession, with a duration of 4 to 5 minutes . They are available in high definition for VR headsets, as well as in 2D versions on YouTube and partner websites.
4. A significant on-the-ground presence
In 2024 and 2025, Vocatio's videos were presented at more than 15 major events across Quebec: job fairs, career fairs, open houses, professional training olympiads, etc.
More than 2,200 views have been recorded in events, in addition to hundreds of uses in schools, CEGEPs, youth employment centres and partner organizations .
👉 To date, nearly 40 regional organizations use Vocatio headsets to enhance their orientation workshops.
5. Concrete, human results
The immersive experience elicited enthusiastic and memorable reactions from participants:
"I really felt like I was there, as if I were experiencing a workday!" "I would never have thought of this job, but it made me want to learn more."
Observed effects:
Increased curiosity and motivation among young people
Validation or discovery of professional vocations
Comparison of working realities (particularly for immigrants)
Concrete decisions : some participants enrolled in training courses after the immersive experience
6. Field testimonies
The guidance counselors and speakers welcomed:
The immediate mobilizing effect of the tool
An experience that complements traditional approaches
Facilitating orientation discussions
Promoting technical and often overlooked professions
"It's a tool that changes everything. It sparks discussions we wouldn't have had otherwise."
7. Conclusion
The Vocatio project illustrates the power of virtual reality in the service of career guidance . Thanks to an intuitive immersive application , a collection of 28 high-quality videos , and a solid territorial network , Vocatio allows thousands of participants to discover professions in a concrete, engaging, and memorable way.
🎯 More than just a technological tool, it is a meaningful human experience that inspires, guides and transforms paths.
J’ai même recommandé Hit Film à d’autres personnes parce que la collaboration s’est très bien passée. Ils savent s’adapter à différentes situations. Leur équipe, que ce soit au montage ou au tournage, est vraiment compétente, flexible et à l’écoute. C’est une qualité précieuse dans ce domaine.
Hervé
CEO de Vocatio