Dive into the heart of discomfort: the making of a project that unsettles… to better awaken

Rédigé par Hit Film | Temps de lecture : 2 min

There are projects that entertain, and others that shake things up. The one we imagined with L’Orienthèque is a punch to the comfort zone. A direct response to a reality too often minimized: racial bullying in schools. Not a light topic, not an easy mandate. But it’s exactly this kind of challenge that gives real meaning to our work in video production.

The idea? Create an interactive app for young people aged 11 to 16. A direct dive into bullying situations where they must choose how to react. No heroes, no dramatic music. Just heavy silences, averted gazes, moments that scratch a little too hard. In short, real life. Because that’s where it happens: in what goes unsaid.

At Hit Film, we don’t just “do animation.” What we aim for is to create feeling. To use video production to summon discomfort and provoke introspection. Every framing choice, every silence measured down to the millisecond, every voice recorded with a precise intention: everything was designed so the teenager in front of the screen feels involved.

And that’s where our expertise in video production truly comes into play. We don’t do flashy. We do impact. We wanted it to feel authentic and credible, without slipping into moralizing. We wanted it to resonate. And if one young person, closing the app, simply thinks, “I would have said something”… then we know we hit the mark.

This project is also proof that video production can—and must—serve causes that matter. Projects that go beyond pixels to knock on the door of the real world.

We are Hit Film. And we create captivating innovation to overcome indifference.