Capsules for gender diversity in the early childhood education profession

🎬 Case study: Promoting diversity in early childhood – A video series with human and social impact

Client: College Lionel-Groulx

Project Title: Capsules for Gender Diversity in Early Childhood Education

Format: 10 video clips – 30 seconds each

Objective: Raising awareness of gender diversity in early childhood education

Project duration: November 2024 – April 2025

1. Context and objectives 🎯

In 2024, amidst a labor shortage and underrepresentation of men in early childhood education, Collège Lionel-Groulx launched an inspiring video campaign to challenge gender stereotypes. To achieve this, the College partnered with Hit Film , renowned for its creative effectiveness and human-centered approach.

Main objectives:

✔ Create 10 engaging, non-repetitive video clips

✔ Promoting male roles in a historically female field

✔ To stimulate reflection and inspiration among a targeted audience

✔ Ensure a professional, respectful, and enjoyable filming experience

✔ Deliver high-quality videos on time

2. Why Hit Film? 🤝

The choice of Hit Film was a natural one for the College team:

• First contact was warm and attentive

• Precise understanding of needs

• A clear, realistic submission aligned with the project vision

• Compliance with the overall budget

• Effective and transparent communication throughout the process

• Professional and convincing demos

3. Creative concept and execution 🎬

Creative approach: Each 30-second capsule highlights a moment of complicity, learning or play between educators and children, reinforced by a catchy slogan chanted by the latter.

Technical elements:

🎥 Multi-camera filming

🎤 Microphones for 3 to 4 speakers

📝 Support for scriptwriting and directing actors

📍 Filmed in a real-life setting (Ste-Thérèse in Montreal)

📦 Multi-format delivery: 16:9, 1:1, 4:5, 9:16

Production in stages:

✔ Pre-production: until November 2024

✔ Filming: December 2024 & March 2025

✔ Post-production: December & April

✔ Final delivery: April 2025

4. Results and reception 💬

🔟 Capsules delivered and distributed across multiple platforms 🎯 Quality and impact objectives met – even exceeded 💬

Excellent feedback from participants : filming was perceived as respectful, smooth, and enjoyable 👏 Special mention for Nicolas's professionalism (director of photography) 👥

Target audience reached : the videos generated interest and discussion

5. Analysis and lessons learned 📚

Why it worked:

✅ Relevant and inclusive theme

✅ A scriptwriting approach that avoids repetition

✅ Human and accessible filming

✅ Smooth collaboration with Hit Film, from pre-production to post-production

✅ On-time delivery and within budget

6. Conclusion 🌟

This series of short films, produced by Hit Film Inc. for Collège Lionel-Groulx, demonstrates the power of well-targeted content combined with rigorous and empathetic production. By addressing a social issue through a human-centered approach, the project helps to open up dialogue about diversity, while also concretely inspiring new vocations in a sector essential to our society.