Case study: Ministère de la Justice du Québec
Transforming legal information through interactive video
Context and challenge
The Ministère de la Justice du Québec wanted to modernize the dissemination of legal content intended for the general public. The objective was clear: to make information more accessible, more engaging, and easier to understand, while maintaining the institutional rigor typical of a government agency.
In a context where digital content is abundant and user attention is limited, the challenge was to capture and maintain public interest in a subject with high informational value, but perceived as complex.
Solution: the integration of interactive video (IVIDEO)
To meet this objective, Lexius deployed IVIDEO technology, an interactive video solution that allows users to be actively involved in their viewing journey.
Unlike a traditional, so-called "passive" video, interactive video:
Incorporates decision and interaction points
Allows the user to explore suitable scenarios
Promotes cognitive engagement
Personalize the consultation experience
The video, lasting approximately 6 minutes, offered a dynamic and participatory approach, transforming institutional content into an immersive experience.
Dissemination strategy
The interactive video was shared via the official networks of the Gouvernement du Québec, ensuring significant organic reach and strong institutional credibility.
This multi-platform distribution strategy has enabled:
Increased visibility among the target audience
Simplified accessibility on the web version
A natural amplification through social sharing
Results obtained
The performance confirmed the relevance of the technological choice.
Over 100,000 views on the web version
A completion rate of 73% for content of approximately 6 minutes is very rare! The average is usually 45% for this type of video.
A performance significantly superior to the average passive video on the Internet
In a digital environment where long videos generally experience a sharp decline in attention, these results demonstrate the direct impact of interactivity on retention.
The particularly high completion rate highlights:
Strong user involvement
Better assimilation of the content
An experience perceived as engaging and useful
Analysis: Why it works
Several factors explain this success:
Active engagement: The user becomes an actor rather than a spectator.
Scripted narrative: The content is structured around concrete situations that promote identification.
Institutional credibility: The association with the Ministry strengthens trust.
Optimized user experience: The interactive format reduces information fatigue.
Strategic impact
This project demonstrates that public institutions can:
Modernizing their communication without compromising their rigor
Improving the understanding of complex legal content
Generate measurable performance exceeding digital standards
The collaboration between the Ministère de la Justice du Québec, Lexius and IVIDEO illustrates how technological innovation can become a powerful lever for the democratization of information.
Conclusion
By going beyond traditional video formats, the Ministère de la Justice du Québec has succeeded in transforming institutional content into an engaging interactive experience.
With over 100,000 views and a remarkable completion rate for a 6-minute format, this initiative confirms that interactivity is not just a technological addition: it is a real accelerator of engagement and impact.