Case study: If I Had a Tech — A humorous web series that reveals the professions of the stage

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• Strong engagement with over 2,300 subscribers and hundreds of enthusiastic comments. Over 45,000 views and 24 episodes published for an educational and humorous web series.

• Multi-platform series with visibility on YouTube, Facebook and Instagram

1. Context and objectives 🎯

In 2017, as part of Quebec's Digital Cultural Plan and the 2017-2018 Educational Program supported by the Place des Arts Foundation , the idea for an educational and humorous web series to promote performing arts professions was born . Place des Arts commissioned Hit Film 🎬 to produce an engaging and accessible series primarily aimed at teenagers and young adults , while also appealing to a wider audience.

Key objectives:

• To showcase the "invisible" professions in the performing arts (stage manager, props master, lighting technician, etc.).

• Attracting the attention of young audiences through a playful tone, familiar faces and multi-platform distribution.

• Reaffirming the educational and cultural mission of Place des Arts in the digital world.

2. Concept and creative direction 🎬

Title : If I had a tech

Number of episodes : 10 humorous vignettes

Average episode length : ± 2 minutes

Synopsis 📺

The series follows Malik (played by Mehdi Bousaidan ), a young YouTuber overflowing with imagination, who revisits mundane moments from his daily life — failing a presentation, an awkward date, a party gone wrong — and imagines how everything would have been better … if he had had a professional technician by his side (like in a real show). Each episode thus introduces a new stage profession with humor, energy and creativity.

Distribution 💫

• Mehdi Bousaidan

• Marianne Verville

• Jean-Carl Boucher

• Camille Grande Brune (YouTuber)

• Simon Leclerc (YouTuber)

Creation and production 🎥

• Screenplay : Alexandre Gauthier

• Directed by : Emanuel St-Pierre

• Production : Hit Film 🎬

• Photo credit : Frédéric Faddoul

3. Diffusion and radiation 📱

The multi-platform strategy was central to the success of the series.

• Instagram & Facebook : Deployment of interactive and fun content adapted to the younger generation.

• YouTube : Main hosting platform for the videos.

• Spotify : Catchy soundtrack, covered by fans.

4. Results 📊

• Followers : +2,300 subscribers on social media

• Capsules published : 24 videos

• Total views : +45,000

• Engagement : Enthusiastic comments, frequent mentions and shares

Audience comments ❤️

These responses demonstrate a genuine attachment to the concept and its characters, as well as a marked interest in the humorous cultural content.

5. Analysis and impact 🌟

What worked:

• Humour + pedagogy : The perfect combination for educating without boring.

• Popular casting : The choice of well-known actors and influencers has enhanced the appeal of the series.

• Careful execution : The tone, the rhythm, the quality of production ensured by Hit Film contributed to a professional and punchy result.

• Multi-platform consistency : A digital strategy aligned with the habits of young audiences.

Concrete contributions:

• Visibility of stage professions : The series has given a voice to artisans who are usually in the shadows.

• Place des Arts' digital reputation : Strengthened as an innovative, inclusive and connected cultural player.

• Hit Film's reach 🎬: Positioned as a producer capable of creating youthful, relevant and high-impact formats.

6. Conclusion 🚀

"If I Had a Tech" proves that it's possible to educate while entertaining, thanks to an accessible tone and a strong concept. Produced by Hit Film , this project successfully brought together web and television talent to showcase the performing arts to a new generation.

With over 45,000 views , an active presence on social networks and hundreds of positive reactions, this web series perfectly embodies the spirit of Quebec cultural innovation… with a good dose of well-judged humor.