The interactive video, the future of web 4.0

Since its creation, the web as we know it has changed dramatically.

Today, we are entering a period of transition from web 2.0 to web 3.0 and web 4.0 at the same time.

Intelligent video, or interactive video, is a new web 4.0 technology.

In this article, we will look toward the future to explore the potential of interactive video within web 4.0.

But first, let’s start at the beginning.

The evolution of the web

Our web has gone through several phases known as web 1.0, web 2.0, and web 3.0.

Only very recently have we started talking about web 4.0.

Each of these phases has brought new advances and relevant tools that we still use today.

Here is an overview of the past few decades.

1. First, there was web 1.0

The first version of the web appeared around the 1990s. Web 1.0 was designed so that scientists and the military could share their research with one another across the world. Its defining characteristic is very simple: this web was read-only. It is often referred to as the “static web.”

It could only include text or images. Encyclopedias and scientific research repositories are very good examples.

2. A more interac tive web: web 2.0

As technology evolved, around the 2000s, a need for more interaction, sharing, and communication on the internet emerged.

Web 2.0 is a “social” and dynamic web that allows users to interact with one another.

This is the version of the web we are most familiar with, through platforms like Facebook and Myspace.

It allows users to create their own profiles, publish content, and interact with people around the world.

In short, social media, interactive blogs, and a vast number of other platforms are part of web 2.0.

3. A web that connects kmowledge : web 3.0

Web 3.0 emerged in the early 2010s. It is a “semantic web,” meaning it connects knowledge.

Its goal is to organize databases according to users’ needs.

This allows users to access thousands of data centers around the world and to choose who stores their data and how.

4. A constantly evolving web

The transition from web 1.0 to web 3.0 took several years, whereas the transition we are experiencing now—from web 3.0 to web 4.0—has been much faster.

This is what is referred to as “technological singularity.”

According to this theory, the time gaps between web generations will become increasingly shorter due to the emergence of artificial intelligence.

In other words, the web will continue to evolve faster and faster—so fast that we may not even notice it happening.

Some even fear that one day we may lose control of our technologies.

Now that you’ve had an overview of the different versions of the web, let’s take a look at what web 4.0 has in store for us.

The next step forward, web 4.0

Web 4.0 combines artificial intelligence, machine learning, and the interconnection between the internet and objects to integrate them into our daily lives.

It is a more sophisticated web in which humans are in symbiosis with the digital world.

Humans can interact with digital systems in a very fluid way.

Web 4.0 is also referred to as the “intelligent web”.

It has three main objectives:

1. connect the real and the virtual
   

2. facilitate interactions between users and objects
   

3. foster collective intelligence and innovation
   

but that’s not all. 👀

Web 4.0 has several characteristics that can be found in interactive video.on peut retrouver dans la vidéo interactive.

iVIDEO, a web 4.0 technology

Intelligent video, a new advanced form of interactive technology, perfectly illustrates the concept of web 4.0.

It actually contains all the dimensions of this new web.

To discover them, keep reading.

A truly intelligent web

Our technology is built on artificial intelligence logic.

This means its development possibilities are almost infinite. ♾

It will never stop at a final version, because the more artificial intelligence accumulates and analyzes information, the better it understands human language.

And therefore, the more it will continue to evolve—again and again—in the near future.

AI agents

Intelligent video acts as an agent or representative that can converse with users.

It collects data and adapts its tone and options according to the needs of the audience.

An integrated “all-in-one” technology

iVIDEO can connect with over 2,000 applications.

Each of these applications can communicate with one another and perform specific actions, such as processing and coordinating data from your company’s CRM and ERP systems.

In addition, intelligent video can contain everything a website can contain, such as:

➡️ Audio resources (podcasts, sound files)

➡️ Video and photographic / graphic resources

➡️ Portable documents (ebooks, Word, Excel, PDF, etc.)

➡️ Communication tools (messaging and emails)

➡️ Web content (websites)

➡️ Interactive content (calendars, games, widgets, etc.)

it’s important to note that this wide range of content types is included within a single intelligent video.

you can access it from your phone or computer, wherever you are.

all you need to do is click the intelligent video link.

An interactive web

In Web 4.0, the user is placed at the center of the experience. The same applies to intelligent video.

When someone watches an interactive video, they can navigate based on their interests and directly access the information they want.

Unlike passive video, where the viewer watches from start to finish, interactive video converses with its audience and encourages them to take part in the discussion.

A more human web

The user speaks directly to an intelligent virtual representative or assistant, much like in a face-to-face conversation. In this way, intelligent video preserves a more human, conversational dimension that blends almost seamlessly into the user’s life. Moreover, because it is truly intelligent, this virtual representative adapts the conversation according to the user’s preferences and habits. It can even perform tasks on demand, such as scheduling an appointment or booking tickets for an activity or an event.e prendre un rendez-vous ou réserver des places pour une activité ou un évènement.

A fully immersive web

Intelligent video connects the virtual and the real in a fluid way, through its visuals and the way it addresses us directly. It aims to immerse the individual in the digital world.

A 100% customizable web

Intelligent video can be seen as a connection of multiple sequences, known as “imaps.”

Each connection is tailored to your consumers or marketing personas. Based on their needs, they are guided toward different sequences.

Here’s an example:

Let’s imagine you sell sports equipment for two types of consumers with different interests and needs:

Consumer 1 is not very active and wants to start being physically active. They have a limited budget.

Consumer 2 is very active and is looking for something that can improve performance. They have a larger budget.

Based on these different targets, intelligent video guides them toward different custom-built sequences. This means that even if you send the same interactive video to both people, they will not see the same content.

Consumer 1 will receive suggestions for basic, affordable equipment that allows them to ease into physical activity.

Consumer 2 will be offered higher-end, more expensive equipment designed to help them improve and push their limits.

In short, intelligent video understands that every consumer is different.

A single video can speak to multiple marketing personas.

And to each of them, it speaks differently—so that the message is 100% personalized.

Data analysis

Thanks to intelligent video, you can collect data and analyze your audience’s behavior.

The more data it gathers about your users, the better the experience can be adapted. As a result, you gain more insights to refine and improve your services.

A seamless and consistent experience

With all the different communication methods and platforms that already exist, it’s easy to spread yourself too thin and lose control of your messaging.

iVideo helps bring all your traffic back to a single place.

It allows you to deliver a smoother and more consistent user experience, enabling true omnichannel marketing.

This marketing strategy also makes it possible to decentralize your communities and create a virtuous cycle that always leads back to intelligent video.

To learn more, we invite you to read our blog article on the subject.

Are you ready to dive into iVIDEO?

If you’re ready to take the leap into Web 4.0, book a meeting with us. It’s quick and with no obligation.

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