Gamify all your communications with interactive video

Nowadays, web video content is becoming more and more engaging.

People are no longer looking to simply watch your content—they want to experience it and fully immerse themselves in it.

Gamification is a trendy and effective way to create interactive, captivating, and engaging content that your audience will love.

According to studies:

➡️ It can boost your conversions by up to 700%

➡️ By 2025, the market value is expected to reach $32 billion

So how can you make smart use of this trend to truly “make an impact”?

Intelligent video is a new form of interactive video that will play a major role in the rise of gamification.

In this article, you’ll discover EVERYTHING you need to know about gamifying interactive video.

Let’s dive into the heart of the topic.

WHAT IS GAMIFICATION?

To put it simply, gamification consists of incorporating game mechanics into any context:

➡️ Reward systems

➡️ Appointments and check-ins

➡️ Loyalty-building mechanisms

➡️ Storytelling

➡️ Choice-based responses

These game mechanics are used to increase engagement and conversions for your business.

But interactive video does much more than that—it makes the world more interesting and dynamic. Here’s why.

HOW DOES INTERACTIVE VIDEO USE GAMIFICATION?

The gamification of interactive video can help you reach your long-term goals by satisfying fundamental human desires within your audience.

Indeed, gamifying interactive video:

Provides meaning, purpose, and empowerment

Employees or customers like to feel bigger than they are.

Gamification gives your employees a sense of purpose in their role within your organization, and gives your customers meaning in what they purchase.

Creates a sense of accomplishment

When we play games, we release dopamine, which makes the activity enjoyable.

This is a powerful way to combine enjoyment with work.

In addition, when people feel that they are “good” at something, it motivates them to do even better.

Challenge creativity

Nothing stimulates your employees’ creativity better than a game.

Provide extrinsic motivation

One of the best ways to motivate people is to look at what others around them are doing.

Competition challenges your employees and encourages them to perform better.

GAMIFICATION APPLIES EVERYWHERE

Gamifying intelligent video is a tool that can be used in almost every field, such as human resources, marketing, advertising, education, and many more.

A more attractive, engaging, and innovative marketing experience.

Attract more prospects

Gamifying interactive video makes the advertising experience more immersive.

It’s an effective way to reach Gen Z and millennials, as it:

➡️ Reduces the risk of your audience scrolling past without watching your content.

➡️ Makes ads more interactive and personalized.

Interact directly with your audience

Instead of simply showing consumers what your product looks like, they can interact with it directly.

Everyone loves playing games, winning prizes, and being asked for their opinion.

These interactions help increase brand awareness, because your audience is more likely to remember you after actively engaging with your content.

Be a visionary for your company

It’s time to forget PowerPoint presentations and look toward the future.

With a strong gamification strategy, there’s a good chance you’ll be seen as a visionary within your organization.

93% of marketers say they enjoy incorporating gamification into their strategies. It’s fun for you—and for your audience too!

88% of marketers say that introducing interactive content helps them stand out from the competition.

A motivating, engaging, and educational HR experience

At the heart of human resources, gamifying interactive video can motivate, engage, and educate your employees to improve their performance.

Nothing motivates employees better

Today, employees want more interactivity and to feel rewarded.

With the pandemic, this aspect has often been neglected by organizations.

It’s therefore essential to strengthen the sense of belonging and improve employee performance by stimulating their competitive spirit.

According to a study, 87% of employees say gamification would improve their performance.

This can be achieved through point systems, badges, leaderboards for employees, and more.

More engaged employees

Employees like to feel useful.

Interactive video makes it easy to run surveys.

Interactive video allows employees to engage with their managers, as well as with one another.

They can exchange ideas, which in turn makes them more productive and creative.

Dynamic training that everyone enjoys

With dynamic training, you can create a strong first impression that your employees will carry with them throughout their journey within your organization.

In your training programs, you can include:

➡️ Quizzes to ensure employees have properly understood and retained the information.

➡️ Making sure employees have a positive first experience—and continue to do so throughout their time with your company.

According to a study, 79% of participants said they are more productive when their training feels more like a game.

IN SUMMARY: THE BENEFITS?

There are several reasons to implement interactive video in your communications.

✅ It captures your audience’s attention.

✅ It generates higher engagement.

✅ It helps you achieve all your sales objectives.

✅ It enhances your brand image.

✅ It gives you a competitive advantage.