Using Interactive Video to Promote and Sell Travel Experiences

Travel brands are constantly innovating to captivate their audiences and simplify vacation planning. One of the most revolutionary methods adopted in recent years is the use of interactive video. This technology does more than showcase dream destinations—it engages viewers in an immersive and interactive way, transforming inspiration into concrete action.

A new way to discover destinations

On the Visit Greater Palm Springs website, for example, an interactive video takes viewers on an aerial journey across this California destination. What sets this video apart is its ability to provide additional information about the resorts, restaurants, and activities shown on screen. At any moment, viewers can click to learn more about places such as La Quinta Resorts, Omni Rancho Las Palmas, and Acme House Company.

“We bridge the gap between content and storytelling—and ultimately action—with this interactive layer we’ve created,” explains Chris Roebuck, CEO of Clicktivated, the company behind this innovation.

Technology serving engagement

Technology companies such as Clicktivated, Idomoo, and Kerv are leading the way by transforming video capabilities. These technologies make travel booking more seamless and marketing more effective for well-known brands like American Airlines, Princess Cruises, Celebrity Cruises, and Japan Airlines.

Kerv, for example, uses artificial intelligence to recognize different objects within a video and offer specific clickable opportunities. “We identify different objects and products in the video, which allows for varied clicks by object and product,” explains Jake Williams, Regional Vice President at Kerv Interactive.

Increased engagement and a personalized experience

“Integrating interactive video technology into our marketing strategy for Visit Palm Springs was truly a game changer,” says Katelyn Greene, Director of Marketing at JNS Next Creative & Media Hub. For Visit Greater Palm Springs, this immersive format helped build a stronger connection with its audience and inspired future travel planning, with interaction rates increasing by 123%.

By combining visual storytelling with interactivity, interactive videos represent a major advancement in travel promotion—allowing viewers to effortlessly turn their dreams into reality.