Case studies
(only available in French for now)

Case Study: FindYourConstructionSite – When Interactive Video Showcases Construction Trades • 1,514,509 people reached, exceeding the initial target of 5,000 • 26,998 visits to the TrouveTonChantier.ca microsite (target: 5,000) • Over 6,113 students engaged through the immersive experience (target: 3,000) • 31 career videos shared on TikTok, Instagram, and Facebook 1. Context and Objectives The Quebec Employers Council (CPQ) sought to address two major challenges: • The construction labour shortage; • The sector's unattractive image among young people. Hit Film and Écho Solidaire were commissioned to create a digital experience capable of: • Promoting construction trades, their training pathways, and career opportunities; • Raise awareness among young people aged 13 to 25, particularly high school students; • Provide schools with a turnkey tool; • Achieve a goal of 5,000 visits to TrouveTonChantier.ca during the campaign. 2. Concept: A gamified interactive video Hit Film designs an immersive interactive video, incorporating: • Gamification, • Quizzes that influence the gameplay, • Paths adapted to the interests of young people. The complete package includes: • A classroom version, led by a teacher; • A solo version, accessible online; • A teaching kit; • A promotional video. The ecosystem is enriched by: • New career interviews; • 1- to 2-minute video clips; • 15-second shorts; • A summary video; • Updated iVideo interactive modules; • Integration with the TrouveTonChantier.ca website. 3. Dissemination Strategy The strategy is based on two complementary pillars: 3.1. In Schools • Group presentations in classrooms; • Strong participation across several schools in Quebec; • Immersive experience fostering dialogue and team cohesion. 3.2. Online and on Social Media • Campaigns on TikTok, Instagram, and Facebook; • Content tailored to each platform (humor, testimonials, short formats); • Continuous optimization (A/B testing, retargeting, data analysis). 4. Implementation and Collaboration The project follows a structured schedule including: • Script development, • Production of mock-ups, • Approval of technical content and campaign angles by construction industry associations that are members of the CPQ, • Studio and field filming, • Production of video clips, • Web integration, • The distribution campaign, • Analytical monitoring, • Drafting of a final report. Hit Film acts as a creative, technical, and strategic partner, from conception to distribution. 5. Exceptional Results 5.1. Objectives significantly exceeded Indicator Objective Result % Achieved People reached 5,000 1,514,509 30,290 % Visits to TrouveTonChantier.ca 5,000 26,998 540 % Students reached 3,000 6,113 204 % 5.2. Detailed Performance • Immersive Experience: 6,113 participants • “31 Interviews” Campaign: 836,570 views • Influencer & Image Campaign: 677,939 impressions • Overall Social Media Campaigns: 1,514,509 views/impressions • Clicks to TrouveTonChantier.ca: 26,998 • TikTok: 197,861 views, 3,489 likes, 209 shares 6. Qualitative Feedback Teachers and Guidance Counselors They highlighted: • The quality of the interactive approach, • The effectiveness of the turnkey format, • The diversity and authenticity of the testimonials. Suggestions: • Offer the activity earlier in the school year, • Add illustrations (tools, pathways, construction sites), • Shorten certain segments. Students They appreciate: • The interactivity, • The humorous tone, • The ease of use. Some find certain testimonials a bit long. 7. Conclusion The TrouveTonChantier project combines: • Cutting-edge interactive video, • Targeted digital campaigns, • Authentic content about the trades, • Active engagement with young people. Result: A campaign that exceeds all its objectives, multiplies engagement, and modernizes the image of construction trades for a new generation. This project illustrates Hit Film's ability to deliver experiences that are: • Immersive, • Educational, • Powerful on a human level, • And highly effective digitally.

An Interactive Video on Cyberbullying Used in High Schools to Raise Awareness Among Youth Engaged Participants: Over 300 Students in Class 1. Context and Objectives 🎯 In 2024, amidst a surge in cyberbullying issues among teenagers, the CJE Arthabaska (Youth Employment Centre) partnered with Hit Film to create an innovative interactive awareness tool. The objective: To create an immersive interactive video where young people can make choices that influence the storyline. This format stimulates reflection and visualizes the concrete consequences of cyberbullying. The workshops aim to provide a safe space for discussion, role-playing scenarios, and fostering empathy and self-reflection among young people. 2. Interactive Video Concept 💡 Approach: A realistic, branching narrative, scripted with youth experts. Participants play the role of a teenager facing a cyberbullying situation. Several choices are possible at different key moments in the story, leading to different consequences. 🎭 The viewer becomes an active participant: ➡ Will they choose to ignore the malicious messages or report them? ➡ Will they defend a fellow victim or remain passive? The goal is to explore the real impact of online actions, often trivialized, and to examine their human dimension through an engaging narrative. 3. Production and Team 🎬 Title: Destination-clik Script and Direction: In collaboration with a committee of youth intervention experts Production: Hit Film Format: Interactive video (iVideo SaaS) Genre: Immersive social fiction 4. Distribution and Outreach 📢 Current Use: Regular presentations in high schools with Youth Employment Centres (CJEs) Official presentation at the provincial CJE conference in May 2024 Sharing with youth workers in the Mauricie and Centre-du-Québec regions Reception: Enthusiastic feedback from young people: curiosity to revisit and explore other pathways Expert committee satisfied with the relevance and plausibility of the content 5. Results and Impact 📊 ✅ Engagement: +300 young people watched the video with the CJE Arthabaska presentations Several Some of them watched it a second time to test other choices. ✅ Educational Evaluation: 95% of the 105 students surveyed said they "agree" or "strongly agree" with the statement: "The interactive video allowed me to make choices and see the effects in the face of cyberbullying." ✅ Deployment: Currently expanding to other regions of Quebec Integration planned into other school-based prevention programs 6. Analysis and Lessons Learned 📚 Why it worked: 🎯 Current and universal issue: Cyberbullying affects a growing number of young people. 🧠 Engaging interactive format: The playful aspect captures attention while encouraging reflection. 🎥 Realism and quality: A credible production, performed by young actors in familiar contexts. 📊 Integrated user feedback: The Hit Film team tracks user journeys using iVideo technology, enabling continuous adjustments based on actual usage trends. 7. Conclusion 🌟 Destination-clik demonstrates the power of interactivity in social education. By combining immersive storytelling, expert scriptwriting, and advanced technology, Hit Film offers much more than a video: a living, evolving, and profoundly human tool. As a new "Together Against Bullying" call for proposals approaches, the data collected on the choices made by young people in this first interactive experience will help improve future initiatives with even greater accuracy and relevance.

Case Study: Quebec Ministry of Justice Transforming Legal Information Through Interactive Video Context and Challenge The Quebec Ministry of Justice wanted to modernize the dissemination of legal content intended for the general public. The challenge was clear: to make information more accessible, more engaging, and easier to understand, while maintaining the institutional rigor expected of a government agency. In a context of abundant digital content and limited user attention spans, the challenge was to capture and maintain public interest in a highly informative but perceivedly complex topic. Solution: Integrating IVIDEO Interactive Video To meet this objective, Lexius deployed IVIDEO technology, an interactive video solution that actively engages users throughout their viewing experience. Unlike a traditional, so-called "passive" video, interactive video: Integrates decision points and interaction points Allows the user to explore tailored scenarios Promotes cognitive engagement Personalizes the viewing experience The video, approximately 6 minutes long, offered a dynamic and participatory approach, transforming institutional content into an immersive experience. Distribution Strategy The interactive video was shared via the official channels of the Government of Quebec, ensuring significant organic reach and strong institutional credibility. This multi-platform distribution strategy resulted in: Increased visibility among the target audience Simplified accessibility on the web version Natural amplification through social sharing Results The performance confirmed the relevance of the technological choice. Over 100,000 views on the web version An X% completion rate for approximately 6 minutes of content Significantly higher performance than the average for passive online videos In a digital environment where long videos generally experience a sharp drop in attention, these results demonstrate the direct impact of interactivity on retention. The particularly high completion rate highlights: Strong user engagement Better content comprehension An experience perceived as engaging and useful Analysis: Why it works Several factors explain this success: Active engagement: The user becomes a participant rather than a passive viewer. Scripted narrative: The content is structured around concrete situations that encourage identification. Institutional credibility: The partnership with the Ministry strengthens trust. Optimized user experience: The interactive format reduces information fatigue. Strategic Impact This project demonstrates that public institutions can: Modernize their communication without compromising their rigor Improve the understanding of complex legal content Generate measurable performance exceeding digital standards The collaboration between the Quebec Ministry of Justice, Lexius, and IVIDEO illustrates how technological innovation can become a powerful lever for democratizing information. Conclusion By going beyond traditional video formats, the Quebec Ministry of Justice has successfully transformed institutional content into an engaging interactive experience. With over 100,000 views and a remarkable completion rate for a 6-minute format, this initiative confirms that interactivity is not simply a technological addition: it is a true accelerator of engagement and impact.

Case Study: University of Montreal - Immersive Tour of the MIL Campus 1. Context and Objectives 🎯 Given that many prospective students are unable to travel to visit the MIL campus, the university sought to develop an innovative solution to offer them an immersive remote experience. The main objective was clear: to make the campus virtually accessible in an engaging way, thereby generating interest and engagement among new students. For this summer project, Hit Film was chosen because of the quality of its portfolio, its competitive pricing, and the availability of its team—a key factor in meeting tight deadlines. 2. Concept and Implementation 💡 Chosen Format: Immersive 360° Experience Produced Content: 360° virtual tour + 4 360° video clips of laboratories, designed for viewing via virtual reality (VR) headsets The approach aimed to immerse students in the scientific environment of the campus through fluid storytelling and immersive filming, giving them the feeling of actually walking through it. 3. User Experience and Initial Feedback 🎧 While the evaluation of results is still underway, initial feedback is promising: The videos have been viewed nearly 800 times, without any promotional campaign – solely through their upload to YouTube. Those who tested the VR headset experience found it "interesting" and engaging, a strong qualitative indicator of the format's relevance. 4. Impact and Outlook 📊 Even without precise quantitative data to date (conversion rate, engagement, etc.), the organic distribution phase has already generated significant interest. This first series of videos provides a solid foundation for a broader future rollout, with a dedicated communication strategy to follow. 5. A Solution-Oriented Collaboration 🤝 What did the project team take away from the project? Hit Film's responsiveness and professionalism: "Hit Film is responsive and solution-oriented when we raise an issue or have a request." This collaborative approach, combined with cutting-edge technical expertise, transformed a logistical challenge (physical access to the campus) into an immersive digital opportunity. 6. Conclusion ✨ Thanks to Hit Film's expertise, the MIL campus is now open to the world, offering an engaging, accessible, and innovative VR experience for future students. This project illustrates how technology can create bridges between institutions and remote audiences, while enhancing learning infrastructures and environments.

You Are Perfect — A short film celebrating self-acceptance Winner of the Audience Choice Award Screened at a dozen international festivals Viewers: +20,000 1. Context and Objectives 🎯 In 2013, as part of the "Equality at Work" competition, initiated by the Quebec Secretariat for the Status of Women and integrated into the 2011-2015 Government Action Plan for Gender Equality, artists Emanuel St-Pierre, Cindy Turmel, and Alexandre Gauthier submitted the short film You Are Perfect. The theme of this second edition: 👉 Body image conveyed by the media: what are its effects on young people? The competition's objective was clear: to use art to promote egalitarian behaviors and challenge stereotypes related to physical appearance. 2. Film Concept 💡 Approach: A moving and impactful social experiment. The filmmakers asked young people to represent their "dream body" using collages cut from magazines. These collages reveal the power of media standards on self-esteem: ➡ Unrealistic, smooth, idealized silhouettes. ➡ A near-total absence of body diversity. The short film then captures the reactions of the young people and their parents to these creations. A sincere discussion ensues about how the media influences body perceptions, insecurities, and expectations. Final Message: In contrast to "weight-loss tips," "miracle diets," or "beauty advice," the film conveys a message of self-acceptance: You are perfect, just the way you are. 3. Production and Team 🎬 Title: You Are Perfect Directors: Emanuel St-Pierre, Cindy Turmel, Alexandre Gauthier Production: Hit Film Length: Short film Genre: Social and educational documentary 4. Distribution and Outreach 📢 Viewings: 20,000+ Festivals: Screened at a dozen international festivals Media Impact: Publicly highlighted by representatives of the Quebec government Audience Reception: Warm, emotional, intergenerational The three finalist films, including You Are Perfect, were made available on the website of the Secretariat for the Status of Women. They were also screened at a public event, attended by the film crews and many young people. 💬 Quote: "When I listened to that, I cried." - Joelle "This work conveys a message of openness to body diversity." - Sophie Stanké "You are perfect. The film invites a gentle, yet essential, revolution in the way young people see themselves." - Alexandre 5. Results and Impact 📊 ✅ Awards: 🏆 Audience Choice Award — $10,000 awarded to the winning team ✅ Visibility: +20,000 online views Screenings at over 12 international festivals Enthusiastic reception on social media and in educational circles Awareness-raising tool used in youth workshops 6. Analysis and Lessons Learned 📚 Why it worked: 🎯 Universal and timely topic: Beauty pressure affects all young people, girls and boys alike. 🎥 Direct, sincere, and participatory format: The young people themselves are given a voice. ✅ Clear, kind, and positive message: Far from beauty standards, You Are Perfect invites self-acceptance. 🌍 International reach: A local short film that addresses a global issue. 🎬 Hit Film, with Emanuel St-Pierre directing, demonstrates once again its ability to deliver sensitive, committed, and profoundly human content, perfectly aligned with contemporary societal values. 7. Conclusion 🌟 You Are Perfect is a beautiful example of a socially conscious work that blends social intelligence, emotion, and documentary aesthetics. Through a participatory approach and delicate direction, the film offers a luminous response to the darkness of imposed standards. Its message of acceptance remains more relevant than ever.

Case Study 🎬: Place des Arts Celebrates Christmas with a Celebration of Warmth and Connection (2018) Over 150,000 organic views generated on Facebook High engagement rate with over 350 likes and dozens of nostalgic comments Strong emotional resonance with the public, reinforcing Place des Arts' image as a warm and welcoming place 1. Context and Objectives 🎄 In December 2018, Place des Arts (Montreal's major cultural and artistic complex) wanted to highlight the magic of the holiday season and the importance of simple moments shared with family. The main objective of the video was to convey a sense of warmth and connection, while reinforcing Place des Arts' image as an accessible, welcoming, and family-friendly place during the Christmas season. 2. Creative Concept and Narrative Approach 🎨 Guiding Idea: To showcase children preparing a Christmas show both backstage and on stage at the Cinquième Salle. This illustrates the festive spirit, creativity, and importance of family. Narrative: The children organize a mini-musical, reflecting the excitement and emotion that the Christmas spirit can evoke. The entire production is filmed in a professional setting (the stage and backstage), but with a touch of authenticity and spontaneity. 3. Direction and Production 🎥 Advertiser: Place des Arts Production: Hit Film 🎬 Director: Emanuel St-Pierre Cast: Ines Feghouli Bozon, Jacob Lemieux, Pascale Audrey, Frédéric Jeanrie, Marcel Girard, Lénie Scoffié Director of Photography: Nicolas Chentrier Camera Assistant: Marc Desaulniers Gambler/Grip: Michel Ahelo Makeup: Carole Lawrence Editor: Emanuel St-Pierre The choice of the Cinquième Salle at Place des Arts lends the video an intimate yet artistic feel. The backstage and onstage shots highlight the excitement felt before and during a performance, offering a glimpse into the artists' memorable moments. 4. Distribution Strategy 📡 Primary Platform: Place des Arts Facebook page, to reach a broad, family-oriented, and already engaged audience. Marketing Support: Sending a newsletter with gift ideas and a link to the video. Viral Goal: Leveraging the emotional and nostalgic aspects to encourage sharing and generate positive reactions. 5. Results and Impact ⭐ Number of Views: Over 150,000 Number of Likes: Over 350 Engagement: Numerous comments expressing nostalgia for family holidays and gratitude to Place des Arts for this heartwarming message. Examples of Comments: "This reminds me of when we used to organize shows with my sisters and cousins in my aunt's basement." — Liette “Like when the girls were little and they organized shows with their cousins, such wonderful times.” — Denise “Very nice ad!” — Louise All the feedback highlights a strong emotional resonance with the audience, reinforcing the emotional value of the Place des Arts brand. 6. Analysis and Lessons Learned 🔎 Emotion and Storytelling: The video's success lies in its use of emotion, which evokes nostalgia and highlights the magic of Christmas. User Experience: The authenticity of the young actors, the staging of festive preparations, and the use of a symbolic location played a key role in engaging the audience. Highlighting the Cultural Complex: By filming backstage at a performance venue, Place des Arts demonstrates its accessibility and reinforces its role in disseminating culture. Effective distribution strategy: The combination of social media (Facebook) and a newsletter allowed us to quickly reach a wide audience and capitalize on the viral nature of the holiday season. 7. Conclusion 🤝 This Place des Arts Christmas campaign, produced by Hit Film 🎬, illustrates how an approach focused on emotion and warmth can effectively resonate. The use of a simple yet universal story (children putting on a show) combined with an iconic location (Place des Arts) generated strong public engagement. The results, both in terms of visibility (over 150,000 views) and engagement (over 350 "likes" and numerous positive comments), demonstrate that the magic of the holidays remains a powerful tool for connecting with the community and promoting a warm brand image.

iRecrutor for Franklin Empire — Revolutionizing Recruitment with Interactive Video 5 times more qualified candidates than traditional postings 7.25 times higher quality applications received Over 10,000 views of the interactive video 1. Background and Objectives 🎯 Franklin Empire, a well-established electrical equipment distributor, faced a common but critical challenge: attracting and converting qualified candidates in a context of skilled labor shortages. In collaboration with Hit Film, Franklin Empire deployed an innovative strategy by adopting iRecrutor, an interactive video recruitment solution that includes: Presentation of available positions; An intelligent pre-qualification form; Integrated appointment scheduling (via Calendly) for qualified candidates. 2. Campaign Objectives 💼 🎯 Increase the number of qualified applications; 📈 Optimize the conversion rate of visitors into active candidates; 🧠 Educate candidates about the different roles at Franklin Empire in an engaging way; ⏱️ Automate and accelerate part of the recruitment process through interactivity. 3. Innovative Format: The iRecrutor 🚀 The Franklin Empire iRecrutor combines video storytelling, interactive navigation, dynamic forms, and integrated appointment scheduling. 👉 Users explore different positions through an immersive interface. 👉 They are guided according to their interests and answer pre-qualification questions. 👉 If deemed eligible, they can schedule a real-time appointment with a recruiter via the Calendly platform. 4. A/B Test: iRecrutor vs. Traditional Job Posting 📊 A comparative study sampled 56 applications and compared two methods: Criteria Traditional Job Posting iRecrutor Franklin Empire Qualified Candidates Baseline (x1) x5 more Application Quality Baseline (x1) x7.25 higher quality 💡 These results demonstrate a major competitive advantage for the interactive approach in terms of the relevance of the profiles received. 5. Advertising Campaign Performance 📣 🔍 Google Ads (March 3 – June 3) Impressions: 33,000 Clicks: 3,649 Video Views: 997 (44% of clicks) Forms Completed: 386 Resumes Received: 157 Calendly Appointments: 105 🎯 High conversion rate and strong engagement leading to contact. 📱 Facebook & Instagram (March 1 – June 1) Impressions: 172,172 Clicks: 11,514 Resumes Submitted: 64 💡 Low cost per click and excellent return on investment in terms of visibility and spontaneous applications. 6. Overall Results 🚀 +10,000 views of the interactive video Strong engagement across all platforms High qualification and appointment booking rates Outperforming traditional display methods Significantly increased application conversion and quality 7. Strengths of the iRecrutor Project 🔧 ✅ Immersive format = improved attention and retention ✅ Interactive journey = engaging candidate experience ✅ Appointment booking = accelerated recruitment cycle ✅ Partial automation = time savings for HR 💬 "The iRecrutor interactive video format makes the experience smoother, more human, and more direct. It removes barriers to the application." — HR Consultant 8. Conclusion 🎬 Franklin Empire's iRecrutor, produced by Hit Film, proves that it's possible to transform a process that is often cumbersome and impersonal—recruitment—into an engaging, human, and high-performing experience. With results that are 5 times more effective in terms of the quantity of qualified applications and 7.25 times higher in quality, this interactive approach is becoming a new standard for recruitment in a competitive market. iRecrutor is not just a technological tool: it's a strategic asset.

Étude de cas : Projet « Connais-tu La Limite ? » +1 400 participants atteints dès décembre 2016, surpassant l’objectif initial de 1 000, avec une projection à 2 000 pour mars 2017. 25 partenaires engagés incluant 20 écoles, 4 milieux communautaires et 1 festival, au Québec et en Ontario. Forte couverture médiatique nationale incluant Radio-Canada, CTV, CBC, La Presse+ et Le Journal de Montréal. Gagnant du prix Égalité Thérèse Casgrain 2013 Objectif du projet : Créer un outil interactif en réalité virtuelle (VR) pour sensibiliser efficacement les jeunes à la notion de consentement sexuel. Le but était de proposer une approche immersive permettant aux jeunes de vivre et ressentir des situations concrètes afin de renforcer l'impact éducatif du message. Pourquoi Hit Film ? Hit Film a été choisi grâce à son expertise reconnue en vidéo interactive et en réalité virtuelle. Sa capacité à proposer une approche innovante et personnalisée, adaptée aux besoins spécifiques du projet, a joué un rôle décisif dans cette collaboration. Approche et réalisation : Le projet a utilisé la technologie vidéo 360°, offrant une immersion complète et permettant aux jeunes de vivre des situations réalistes liées au consentement. L'interactivité du format a rendu le contenu plus attrayant et accessible, en incitant activement les participants à réfléchir et à s’engager personnellement dans l’expérience. Résultats obtenus : Objectif initial : atteindre 1 000 participants et établir des partenariats avec 3 écoles et 3 milieux communautaires d'août 2016 à mars 2017. Résultats réels : plus de 1 400 participants dès décembre 2016, avec une projection de 2 000 participants pour mars 2017. Partenariats établis : 20 écoles (du secondaire à l’université), 4 milieux communautaires et 1 festival communautaire à travers le Québec. Fort intérêt médiatique : couverture dans plusieurs médias majeurs comme Radio-Canada, CTV, CBC, La Presse+, Le Journal de Montréal, et bien d’autres. Intérêt accru des institutions éducatives, y compris hors Québec (Ontario). Impact et retours qualitatifs : Les jeunes participants ont souligné l’efficacité de l’expérience en termes de prise de conscience, d’empathie et de compréhension réelle des enjeux liés au consentement. Les partenaires (écoles, cégeps) ont particulièrement apprécié la pertinence pédagogique de l’approche, soulignant que l’expérience immersive permettait de toucher un public difficile à atteindre autrement, notamment les jeunes hommes. Des témoignages significatifs ont mis en avant l’importance de l’approche bienveillante et accessible proposée par Hit Film. Témoignages : Partenaires : « Votre approche immersive a surmonté la difficulté d’engager les jeunes hommes dans ce genre de discussions, une première dans notre expérience. » – Anne Smith, infirmière, CÉGEP John Abbott. « Cette activité immersive a rejoint des jeunes que nous n’aurions pas touchés par une conférence traditionnelle. » – Emmanuelle Roy, CÉGEP Édouard-Montpetit. Commentaires du client : « Collaborer avec Hit Film nous a permis de transformer un sujet complexe en une expérience immersive et engageante, parfaitement adaptée aux jeunes. Leur expertise en production interactive et leur compréhension profonde de nos objectifs ont été essentielles pour le succès du projet. » – Équipe du Y des Femmes de Montréal. « L’aspect interactif et immersif a rendu notre contenu beaucoup plus accessible et attrayant pour les jeunes, qui ont apprécié d’être acteurs de leur propre apprentissage. » – Équipe du Y des Femmes de Montréal. Participants : « Technologie fantastique pour l’immersion et l’empathie. » – Participant masculin, 16-24 ans. « Bonne expérience, tous les jeunes devraient y avoir accès pour comprendre réellement ce qu’est le consentement. » – Participante féminine, 16-24 ans. « Très belle expérience qui fait réfléchir et améliore notre point de vue sur les limites personnelles. » – Participant masculin, 16-24 ans. « Une manière très efficace et sécuritaire de vivre une situation réelle et trop courante. Bravo pour cette initiative ! » – Participante féminine, 16-24 ans. Pourquoi cette collaboration est-elle remarquable ? Cette collaboration avec Hit Film s’est distinguée par : Une approche innovante et personnalisée qui répond précisément aux enjeux pédagogiques du consentement sexuel. Un accompagnement expert en production immersive, permettant de transformer un sujet complexe en une expérience éducative impactante et engageante. Conclusion : Grâce à cette expérience interactive en vidéo 360°, le projet « Connais-tu La Limite ? » a dépassé ses objectifs initiaux, confirmant l'efficacité d'une pédagogie immersive dans la sensibilisation au consentement. Le succès du projet souligne l’intérêt continu des institutions éducatives et communautaires à exploiter la VR pour aborder des sujets sensibles de manière efficace et accessible.

Case Study: If I Had a Tech — A Humorous Web Series Revealing Careers in the Performing Arts Strong Engagement with Over 2,300 Subscribers and Hundreds of Enthusiastic Comments Over 45,000 Views and 24 Episodes Published for an Educational and Humorous Web Series Multiplatform Series with Visibility on YouTube, Facebook, and Instagram 1. Context and Objectives 🎯 In 2017, as part of Quebec’s Digital Cultural Plan and the 2017-2018 Educational Program supported by the Place des Arts Foundation, the idea for an educational and humorous web series to showcase careers in the performing arts was born. Place des Arts commissioned Hit Film 🎬 to produce an engaging and accessible series primarily aimed at teenagers and young adults, while also reaching a wider audience. Key objectives: To showcase the "invisible" professions in the performing arts (stage manager, prop master, lighting designer, etc.). To capture the attention of young audiences through a playful approach, familiar faces, and multi-platform distribution. To reaffirm Place des Arts' educational and cultural mission in the digital world. 2. Concept and Creative Direction 🎬 Title: If I Had a Tech Number of Episodes: 10 humorous vignettes Average Episode Length: ± 2 minutes Synopsis 📺 The series follows Malik (played by Mehdi Bousaidan), a young YouTuber bursting with imagination, who revisits mundane moments from his daily life—failing a presentation, an awkward date, a party gone wrong—and imagines how everything would have been better… if he'd had a professional technician by his side (like in a real show). Each vignette introduces a new stage profession with humor, energy, and creativity. Cast 💫 Mehdi Bousaidan Marianne Verville Jean-Carl Boucher Camille Grande Brune (YouTuber) Simon Leclerc (YouTuber) Creation and Production 🎥 Screenplay: Alexandre Gauthier Direction: Emanuel St-Pierre Production: Hit Film 🎬 Photo Credit: Frédéric Faddoul 3. Distribution and Reach 📱 The multi-platform strategy was central to the series' success. Instagram & Facebook: Deployment of interactive and engaging content tailored to the younger generation. YouTube: Primary hosting platform for the videos. Spotify: Catchy soundtrack, used by fans. 4. Results 📊 Followers: +2,300 subscribers on social media Videos published: 24 Total views: +45,000 Engagement: Enthusiastic comments, frequent mentions and shares Audience comments ❤️ "Super cool!!!!!!!!!!!!! I love it ❤️❤️❤️" — @jesuischarlotte5194 "Best web series in the world, thank you Med!" — @alexisrochette3000 "Great job! The song is awesome, I'm putting it on replay on Spotify." — @narutouchiha1330 "Such a great web series!" — @lenabouchard3761 "Best video in the world!" — @alexanderdubois7510 This feedback demonstrates a genuine attachment to the concept and its characters, as well as a strong interest in the humorous cultural content. 5. Analysis and Impact 🌟 What worked: Humor + Education: The perfect combination for educating without boring. Popular Cast: The choice of well-known actors and influencers enhanced the series' appeal. Careful Production: The tone, pacing, and production quality ensured by Hit Film contributed to a professional and impactful result. Multiplatform Consistency: A digital strategy aligned with the habits of young audiences. Concrete Benefits: Visibility of Performing Arts Professionals: The series gave a voice to artists who are usually behind the scenes. Place des Arts' Digital Reputation: Strengthened as an innovative, inclusive, and connected cultural player. Hit Film's Reach 🎬: Positioned as a producer capable of creating youthful, relevant, and high-impact formats. 6. Conclusion 🚀 "If I Had a Tech" proves that it's possible to educate while entertaining, thanks to an accessible tone and a strong concept. Produced by Hit Film, this project successfully brought together web and television talent to showcase the performing arts to a new generation. With over 45,000 views, an active social media presence, and hundreds of positive reactions, this web series perfectly embodies the spirit of Quebec's cultural innovation… with a healthy dose of well-judged humor.

Case Study: What Kind of Hero Are You? Reached 28% of Quebec youth aged 13-18 833,354 Facebook impressions and 282,724 teaser views 5 to 7 times more young people who identify as "other" report having witnessed or been victims of harassment 🧩 Context Faced with the rise in street harassment cases, particularly among young people, the CÉAF (Centre d'éducation et d'action sociale) commissioned Hit Film Inc. to develop an innovative awareness campaign. The goal: to equip teenagers to intervene safely when they witness or are victims of harassment. 💡 Concept Hit Film created an interactive iVideo entitled "What Kind of Hero Are You?" This experience puts the user at the heart of the action: through an interactive scenario, they must react to harassment situations, revealing their "vigilante profile" (e.g., Ninja, Illusionist, Double Agent, Chameleon, Hypervigilant). Interactivity: Each choice influences the story's progression Personalization: The video adapts to the user's choices Integrated analytics: Data collection on behaviors and perceptions 🎯 Objectives Raising awareness among young people about street harassment Developing safe intervention skills Collecting data on perceptions and experiences Strong digital presence with a teenage audience 🎥 Production Duration:

Punch/Hand — An Immersive Experience to Raise Awareness of Consent Strong engagement from the target audience with active participation in post-viewing discussions Significant interest from schools and community organizations in this innovative educational tool Immersive experience that generated concrete awareness among young people about their role in disclosing violence 1. Context and Objectives 🎯 In 2024, the Montreal YWCA, with the support of Women and Gender Equality Canada and in partnership with Ahuntsic College, launched Punch/Hand, an immersive 360° interactive experience addressing cyberviolence, consent, and reactions during a disclosure. To produce this sensitive and impactful experience, the organization collaborated with Hit Film, recognized for its expertise in immersive storytelling and high-impact social interactive production. 🎯 Main objective: To create a powerful, engaging, and accessible interactive VR tool to foster critical thinking among young people regarding situations of violence, particularly those related to the sharing of intimate images. 2. The immersive experience 🌀 Title: Punch/Hand Duration: 15 minutes (+ guided discussion) Languages: French and English Target audience: Ages 16 and up (youth and professionals) Distribution: In schools and community settings, by facilitators from the YWCA Synopsis Using a VR headset, participants are immersed in the role of a teenage girl who confides in her friends that she is experiencing cybersexual violence. Faced with this disclosure, her friends react—sometimes helpfully, sometimes harmfully. The 360° interactive video allows participants to observe these reactions and reflect on their own stance in a similar situation. 3. Interactivity at the Heart of Impact 🧠 🎮 Why an Interactive Structure? Total Immersion: The VR format allows for direct identification with the protagonist's experience. Active Learning: Young people become active participants in their own reflection. Increased Engagement: The technological aspect captures the attention of an audience that is sometimes difficult to engage. Better Message Retention: The emotional impact reinforces the message's resonance. 💬 "Consent is a topic that young people might not have explored spontaneously without this immersive format." 4. Results and Impact 📊 ✅ Successful Launch Strong participation during the initial screenings. Sustained interest from schools and community organizations. ✅ Target Audience Reactions Very positive, with genuine engagement in post-viewing discussions. Appreciation for the realism and nuance of the situations. Increased awareness: several young people reported understanding the importance of their reaction in a real-life situation. ✅ Partner Reactions Strong interest, although the immersive format limits the quantitative impact. Appreciation for the quality of the content, the script, and the educational tool. ✅ Qualitative Impacts Less formal statistical data, but a high level of emotional and cognitive engagement. Use of the video as a catalyst for deep and meaningful discussions. 5. Hit Film's Contribution 🎬 The collaboration with Hit Film stood out in several ways: Tailor-made approach, adapted to the audience and the message. High-quality immersive production, respectful of the project's sensitive issues. A keen understanding of social objectives and the ability to transform complex content into a memorable experience. Constant technical and creative support. 💬 “Hit Film successfully combined audience engagement with a strong educational message.” 6. Testimonial 🗣️ “Collaborating with Hit Film allowed us to transform a complex subject into an immersive and engaging experience tailored to young people. Their expertise in interactive production and their understanding of our objectives were key assets to the project’s success.” — YWCA Montreal Team 7. Conclusion 💡 "Coup de poing main" (Punch in the Hand) is a powerful example of the impact immersive technology can have in an educational and social prevention context. By addressing such a sensitive topic as consent and the reaction to disclosure, the YWCA, with Hit Film, created an authentic and transformative experience. In a world where young people are exposed daily to biased representations, this type of initiative helps to deconstruct stereotypes and encourage kindness.

Case Study 🎬: A Virtual Tour for the Confluents Citizen Space An Immersive Tool to Democratize Access to Laval's Cultural Architecture 1. Context and Objectives 🎯 In 2024, the City of Laval planned to inaugurate the Confluents Citizen Space (ECC), a striking architectural building dedicated to culture, citizen participation, and the performing arts. With this in mind, the municipality commissioned Hit Film to create an immersive 3D virtual tour, accessible to the general public and designed to: Showcase the aesthetics and diversity of the ECC's spaces Offer an inclusive alternative for people with reduced mobility Serve as a promotional tool for artists, suppliers, and event organizers 2. Virtual Tour Concept 💡 🎥 Format: Immersive 3D video with interactive narration 🗺️ Content: Guided tour through the main rooms (performance hall, common areas, exhibition spaces, etc.) 🎙️ Narration: Addition of dynamic audio commentary to engage the viewer and contextualize each area visited ✨ Animation: Integration of virtual reality headsets for screenings during event days The narration and sequence of scenes were designed to make the experience fluid, engaging, and accessible to all audiences. 3. Creation and Production 🎬 Client: City of Laval Production: Hit Film Director: Emanuel St-Pierre Initial Screening: During four animation days in November and March The seamless experience, the quality of the 3D rendering, and Hit Film's expertise in integrating narrative elements were decisive factors in choosing the supplier. 4. Dissemination and Reception 📢 ✅ Public Events: November 2-3: Approximately 200 views March 22-23: Nearly 70 participants 💬 Audience Feedback: Enthusiastic reactions on site Appreciation of the visual quality and accessibility of the tool Positive impact on understanding the building's potential uses 5. Impact and Uses 📊 🎯 Objectives Achieved: Successful launch of the building Improved accessibility for all Reference tool for artists and partners 🎁 Ongoing use planned: Support for booking spaces Presentation of the ECC during artistic or municipal projects 6. Client Testimonial 🗣️ "Emanuel and his team were very responsive to all our requests." The video is superb: it showcases the multitude of spaces, and the 3D rendering quality is incredible. Thank you for your excellent work! 7. Conclusion 🌟 The ECC virtual tour project perfectly illustrates how an immersive production can make a cultural venue more accessible, engaging, and understandable for all audiences. Thanks to its fluid storytelling, visual quality, and interactive technology, Hit Film has created an experience that goes beyond a simple promotional video: it's a cultural mediation tool serving the community.

Étude de cas — Sensibiliser au polyhandicap par l’immersion VR 360° Mots-clés : éducation, inclusion, accessibilité, réalité virtuelle, 360°, sensibilisation, polyhandicap En bref ✨ Format : expérience immersive en VR 360° (captation 360°, visionnement casque ou web) Partenaire terrain : Centre de jour Jardin D’Étoiles (JDÉ) Publics visés : familles, proches aidants, professionnels, grand public Ambition : faire ressentir la réalité quotidienne d’une personne polyhandicapée pour déclencher empathie et changement de regard Originalité : approche interactive et sensorielle, scènes tournées avec Will en respectant son confort (fond vert, environnement recréé) Pourquoi c’est important ? Parce que l’empathie vécue dans le corps vaut mille discours. Polyréalité propose une expérience plutôt qu’une explication. Contexte et objectifs 🎯 Défi sociétal. Le polyhandicap est encore trop peu compris. Les gestes ordinaires (boire, se déplacer, communiquer) peuvent devenir des défis physiques et sociaux. Les proches et intervenant·es cherchent des outils concrets pour sensibiliser et former sans tomber dans le misérabilisme. Objectif du projet. Créer une immersion réaliste et émotionnelle qui place le public à la place de Will, une personne polyhandicapée, afin de : déclencher une prise de conscience profonde ; déconstruire des préjugés et améliorer la compréhension ; soutenir des pratiques plus inclusives dans les milieux de vie et de soins. Concept de l’expérience 💡 L’immersion comme levier. Polyréalité fait vivre des micro-situations du quotidien : boire un verre d’eau, se déplacer, interagir. Le spectateur ressent l’effort, la temporalité différente, les micro-barrières sociales – mais aussi les moments de joie et de connexion. Approche narrative. Une mise en peau plutôt qu’une mise en scène : le participant vit la subjectivité de Will. L’interface propose des points d’attention (regards, sons, textures, contraintes motrices) pour guider sans sur-expliquer. Conception responsable. Toutes les scènes impliquant Will ont été tournées sur fond vert afin de préserver son confort, puis intégrées en postproduction pour reconstituer les environnements avec précision. Réalisation et équipe 🎬 Production : Hit Film Partenaire terrain : Centre de jour Jardin D’Étoiles (JDÉ) Format : vidéo 360° + VR Tournage : scènes de Will sur fond vert (environnement recréé), direction artistique axée sur la sensorialité (sons de proximité, textures visuelles, rythme respiratoire) Volet pédagogique : préparation d’une trousse d’animation (module communication) pour accompagner le visionnement en famille, en classe ou en organisme Diffusion et rayonnement 📢 Lancement public : dans le cadre de la Semaine québécoise de la déficience intellectuelle Cibles prioritaires : familles/proches aidants : sensibilisation et déculpabilisation ; milieux scolaires et communautaires : débats, ateliers d’empathie ; professionnel·les (santé, services sociaux, culture) : formation aux postures aidantes. Formats de diffusion : stations VR (casque) + version 360° web, capsule making-of pour médiation et coulisses. Réception — ce que les gens en disent 💬 « Que du bien! Ça prend des projets comme celui-ci pour ouvrir de nouveaux horizons! » « C’est grâce à des personnes formidables comme vous, qui avez de grandes ambitions, ainsi que les familles et les proches que les choses avancent et que les gens comprennent mieux ces êtres si merveilleux. » « Merci beaucoup de prendre le temps de développer des outils pour aider et sensibiliser les gens qui n'ont pas de liens avec nos jeunes polyhandicapés. » « Une bouffée d'espoir, très émouvante cette “mise en bouche” de la réalité des personnes polyhandicapées. » « Je trouve que c’est un exemple concret de ce que vivent ces personnes. Rien de mieux pour se mettre dans la peau de ces gens (du mieux que l’on peut). » « Magnifique! Vraiment difficile à expliquer comme réalité, alors de pouvoir le faire vivre c’est génial! » « Fabuleuse immersion. » Mots-clés spontanés du public : D’actualité, innovant, transposable • Super, longue vie au projet • Bel outil de sensibilisation • Projet pertinent, plein de potentiel Retombées et usages 📊 Impact qualitatif immédiat Forte émotion chez les spectateurs ; plusieurs décrivent une prise de conscience et un changement de regard. Meilleure compréhension sensible des besoins : rythme, assistance, communication augmentée. Transférabilité Outil modulaire (VR en présentiel, 360° web) prêt à être intégré dans : formations internes (CISSS/CIUSSS, organismes communautaires) ; ateliers familles-proches ; curriculums scolaires sur l’inclusion et l’accessibilité. Effets attendus Réduction des attitudes capacitistes en contexte de service. Alignement des équipes sur des postures aidantes (parler avec, non sur ; respecter le temps de l’autre). Facteurs de succès 🔎 Expérience > explication : l’immersion fait ressentir avant d’argumenter. Cocréation avec le milieu : partenariat JDÉ du scénario à la médiation. Soin éthique : protocole de tournage respectueux (fond vert, contrôle sensoriel, consentements) et validation continue. Médiation : un making-of et un module de discussion facilitent les échanges post-visionnement. Pistes d’évolution 🚀 Mesure d’impact : questionnaires pré/post pour documenter l’évolution des attitudes (EQ d’empathie, perception de compétence, intention d’agir). Accessibilité : sous-titres, audiodescription enrichie, langues supplémentaires. Déploiement : tournées en bibliothèques, maisons de la culture, réseaux scolaires et de la santé. Extensions thématiques : séries de micro-situations (communication, mobilité, hypersensorialité, loisirs, soins) pour créer un catalogue transposable. Conclusion 🌟 Polyréalité démontre la puissance pédagogique de la VR lorsqu’elle est pensée avec et pour les personnes concernées. En transformant la curiosité en empathie vécue, le projet offre aux familles, aux proches et aux professionnel·les un outil concret pour mieux comprendre, mieux accompagner et mieux inclure. Promesse tenue : une fabuleuse immersion qui devient un bel outil de sensibilisation, pertinent et plein de potentiel, taillé pour changer les regards — durablement.

🎬 Case Study: Promoting Gender Diversity in Early Childhood Education – A Video Series with Human and Social Impact Client: Collège Lionel-Groulx Project Title: Videos for Gender Diversity in Early Childhood Education Format: 10 video clips – 30 seconds each Objective: Raising awareness of gender diversity in early childhood education Project Duration: November 2024 – April 2025 1. Context and Objectives 🎯 In 2024, amidst a labor shortage and underrepresentation of men in the early childhood education sector, Collège Lionel-Groulx sought to launch an inspiring video campaign to challenge gender stereotypes. To achieve this, the College partnered with Hit Film, known for its creative effectiveness and human-centered approach. Main objectives: ✔ Produce 10 engaging short videos without redundancy ✔ Promote male roles in a historically female-dominated field ✔ Spark reflection and inspiration among a target audience ✔ Ensure a professional, respectful, and enjoyable filming experience ✔ Deliver high-quality videos on time 2. Why Hit Film? 🤝 Choosing Hit Film was a natural choice for the College team: Warm and attentive initial contact Precise understanding of needs Clear, realistic proposal aligned with the project vision Respect for the overall budget Effective and transparent communication throughout the process Professional and compelling demos 3. Creative Concept and Production 🎬 Creative Approach: Each 30-second clip highlights a moment of connection, learning, or play between educators and children, reinforced by a catchy slogan chanted by the children. Technical Elements: 🎥 Multi-camera shoot 🎤 Microphones for 3 to 4 participants 📝 Support for scriptwriting and directing actors 📍 Filming on location (Ste-Thérèse in Montreal) 📦 Multi-format delivery: 16:9, 1:1, 4:5, 9:16 Production Stages: ✔ Pre-production: until November 2024 ✔ Filming: December 2024 & March 2025 ✔ Post-production: December & April ✔ Final delivery: April 2025 4. Results and Feedback 💬 🔟 Videos delivered and distributed on multiple platforms 🎯 Quality and impact objectives met – even exceeded 💬 Very positive feedback from participants: filming perceived as respectful, smooth, and Enjoyable 👏 Special mention for Nicolas's professionalism (director of photography) 👥 Target audience reached: the videos sparked interest and discussion "Go! 😉 Professional, pleasant, and efficient team!" – Client testimonial 5. Analysis and lessons learned 📚 Why it worked: ✅ Relevant and inclusive theme ✅ Scriptwriting approach avoiding repetition ✅ Human and accessible filming ✅ Smooth collaboration with Hit Film, from pre-production to post-production ✅ On-time delivery and budget adherence 6. Conclusion 🌟 This series of videos produced by Hit Film Inc. for Collège Lionel-Groulx demonstrates the power of well-targeted content combined with rigorous and empathetic production. By addressing a social issue through a human approach, the project helps to open up dialogue on diversity, while concretely inspiring new vocations in a sector essential to our society.

Case Study: An Immersive Video for Medical Training at Laval University Context and Objectives 🎯 In response to the growing need for immersive learning solutions in the healthcare sector, medical resident Guillaume Martel initiated an innovative project: a 360° educational video designed to train future doctors in the environment of a resuscitation room. The objective: to offer an interactive and realistic experience that allows learners to become familiar with emergency procedures while developing their clinical reflexes in a simulated setting. This project, developed in partnership with Hit Film, aims to enhance engagement and the authenticity of learning through an immersive and interactive environment. Concept and Production 🎥 The video was filmed with six actors and specialized 360° videography equipment, faithfully recreating the setting of a resuscitation room. Format: Duration: 15 minutes Platform: Web + VR headsets Accessibility: Family medicine residents and interns at Hôpital de l’Enfant-Jésus Production Stages: Pre-production: 2 weeks Filming: 1 day Post-production: 2 weeks Delivery: Week 6 Expected Results and Impact 📊 The video will be shown to 80 to 90 learners per year in the Family Medicine program at Université Laval. ✅ Client Satisfaction: Guillaume Martel highlights the ongoing support from the Hit Film team and the human and technical quality of the project, which he describes as “engaging, authentic, and stimulating.” ✅ Objectives Achieved: The interactive aspect of the 360° format effectively met the client's educational expectations. ✅ Looking to the future: Guillaume plans to produce more videos in France as part of his specialization, with editing and post-production support provided by Hit Film. Collaborative approach 🤝 Hit Film fostered a seamless collaboration, incorporating editing adjustments in real time, with a focus on continuous improvement. Analysis and lessons learned 🎓 Why this project stands out: 🎯 Targeted subject: immersive medical training in a critical environment. 🎥 360° technology: optimal immersion and hands-on experience. 🤝 Exemplary client relationship: trust, fluid communication, and proactive adjustments. 💬 Genuine feedback: enthusiastic comments from the medical community from the very first presentations. Conclusion 🌟 This project perfectly illustrates Hit Film's mission: to combine technological innovation, educational impact, and human collaboration. The 360° video produced for Guillaume Martel represents not only an effective learning tool, but also a model of co-creation between healthcare practitioners and immersive content creators. With the client's renewed confidence and the prospect of international filming, this partnership promises significant benefits for years to come.

Case study: Vocatio — Career guidance reinvented through immersive video